Alex Muñoz, a fashion and lifestyle photographer based in Los Angeles, is an award-winning Certified Professional (CPP) Portrait and Headshot Photographer. Alex wanted to create an online presence and create a consistent look for his growing photography and consulting business. He wanted a brand identity.
Since this was a brand created around a person, much of Alex’s personality would be part of the brand. I realised Alex had the rare quality of being very creative, yet technically minded. Right and left brain proficient. He is creative in his abstract and visual concepts, and an expert with technical aspects of lighting, cameras and moving images. So this became the basis for his personal brand. Art + Science.