Alex Muñoz is a fashion and lifestyle photographer based in Los Angeles. He wanted to establish a strong online presence and develop a cohesive aesthetic for his expanding photography and consulting business. He wanted a distinct brand identity.

Since this brand was a brand created around an individual, much of Alex’s personality would be part of the brand. I recognized that Alex possessed the rare combination of creativity and technical acumen.

Alex produces creative abstract and visual concepts while also being an expert in the technical aspects of lighting, cameras, and moving images. This duality became the foundation of his personal brand: Art + Science.