Coachella Valley Brewing Company (CVB Co), is a micro brewery located in Thousand Palms, California.
I had the opportunity to work on this project with my brother Mike McCullen, also a designer. His site is here. Mike created the mark and the initial look and feel. I then came on board the project and together we slowly built the brand and brand awareness. Within two years, CVB was selling its product in Arizona and Nevada, and in an increasing number of California bars, pubs, clubs and casinos.
A wide range of brand assets were produced and used to maintain a consistent look and feel. These included brochures, posters, billboards, menus, beer labels and various logos, websites, promo videos, logo stings and apparel.
The desert surrounding CVB Brewery is harsh and unforgiving. It’s Extreme. But the beer is sophisticated and uses high quality ingredient combinations from local orchids and suppliers. Civilised. This became the idea for the brand.