Coachella Valley Brewing Company (CVB Co), is a micro brewery located in Coachella Valley California.

I had the opportunity to work on this project with my brother Mike McCullen, also a designer. His site is here. Mike created the mark and the initial look and feel. I then came on board and together we slowly built the brand and brand awareness.

The desert surrounding the CVB Brewery is harsh and unforgiving. It’s Extreme. The beer is sophisticated and uses high quality ingredient combinations from local orchids and suppliers. Extremely Civilized. This became the idea for the brand.

Within two years, CVB was selling product in Arizona and Nevada, and in an increasing number of California bars, pubs, clubs and casinos.

A wide range of brand assets were produced and used to maintain a consistent look and feel. These included brochures, posters, billboards, menus, beer labels and various logos, websites, promo videos, logo stings and apparel.