European YouthCard Association

The European YouthCard Association (EYCA) is a non-governmental, non-for-profit organisation empowering youth across Europe and the world. EYCA produces a Youth Card, in partnership with eighty members and forty countries. This card offers discounts in categories such as travel, education, accommodation, culture and myriad other products and services. Over 7 million young people today use this card.

In 2008 EYCA wanted a new logo. So they launched a competition, with some simple rules and a €5,000 prize. It was the first and last design competition I had entered. After six months and 5,500 entries – some from well known design agencies around the world – a winning mark was chosen. My mark. Needless to say I was stunned and honoured. And stunned.

The mark is still used 14 years later, and that feels pretty good.