Oculus Group is an accounting and financial services company. They provide accounting, financial planning, small business lending, investment planning, business coaching, and retirement strategies, to a mix of businesses and entrepreneurs on the eastern seaboard of Australia.
When at Cocojambo, a global agency helmed by Claes Loberg, I was tasked with leading a team to design, develop and launch, a re-brand for their sixtieth year of operation. As part of the re-brand the client wanted a new name. The original name was T. Dundas Smith & Co., then it became Rae Allen & Ring Co.
Over a period of several months researching and testing, the name Oculus was chosen and the brand strap lines, Wealth Architects and Financial Excellence were chosen. These concepts drove the visual communication for the brand. The brilliant Helen Loberg re-designed their whole office to reflect the new brand.