Oculus Group is an accounting and financial services company that offers a range of services, including accounting, financial planning, small business lending, investment planning, business coaching, and retirement strategies. They cater to a diverse clientele of businesses and entrepreneurs along the eastern seaboard of Australia.

When I was at Cocojambo, a global agency led by Claes Loberg, I was tasked with leading a small team to design, develop, and launch a rebranding initiative for their sixtieth year of operation. As part of the rebranding, the client requested a new name. The original name was T. Dundas Smith & Co., which was later changed to Rae Allen & Ring Co.

Over several months of research and testing, I proposed a new name which was selected, along with the brand taglines and visual communication for the brand. The super talented multidisciplinary creative Helen Loberg reshaped and designed the entire office to reflect the new brand identity.