Online retail gallery Premier Artists Collection (PAC) was established in the pursuit of connecting passionate, creative artists with customers.

A new brand was needed. A colleague of mine, Kiera Miller, a talented designer, worked on this project with me. After research and testing had begun, Kiera came up with a concept based around our surroundings, and where we spend most of our time. What is important to us and around us? What mattered was “your space”, or more to the point, where you are NOW.

From this thinking, the big idea “Perfect for your Space” was chosen, and the brand was launched. Visit the site here.